Since 1961, Hickory & Tweed has catered to ski, snowboard, cycle, and outdoor fashion needs. Now celebrating its 50th anniversary, the Armonk shop continues to grow and receive praise from the generations of customers it serves. Families as far away as Boston and Philadelphia travel to the shop year-after-year for a one-of-a-kind experience.
Since 1961, Hickory & Tweed has catered to ski, snowboard, cycle, and outdoor fashion needs. Now celebrating its 50th anniversary, the Armonk shop continues to grow and receive praise from the generations of customers it serves. Families as far away as Boston and Philadelphia travel to the shop year-after-year for a one-of-a-kind experience.
Hickory & Tweed has received numerous industry awards throughout the past five decades, including being named the National Ski Shop of the Year in 2005 by Ski Magazine and a “Gold Medal Ski Shop” every year from 2004 through 2009. Skiing Magazine recognized the shop as one of 37 “Expert Ski Shops” in the country. Westchester Magazine also named Hickory & Tweed as “Best Ski Shop” and “Best Bike Shop” in the county.
“It doesn’t seem possible that Hickory & Tweed is fifty years old,” says Skip Beitzel, the shop’s owner. “This store really is like a big family. A lot of that is because of our family ski and snowboard leasing programs, initiated by founder Jimmy Ross back in the ’70s. We are extremely fortunate and thankful to the generations of loyal customers and staff we’ve had the pleasure to work with over the years.”
Jimmy Ross hired Beitzel to work in the shop as a teen in high school and while attending the University of Vermont. After grad school and after pursuing an advertising career with Young & Rubicam, Beitzel went on to purchase Hickory & Tweed from Ross in 1986. Skip’s wife, Michaela Beitzel, is a part of the business as well, and has been head fashion buyer for the store for 25 years after working with the Trump Organization right out of college.
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