Children Flock to Candy Rox for Yummy Craze

Hundreds of children could be found trading bagels for strawberries, or eggs for popsicles earlier this month at Candy Rox, 84 Purchase Street.

A15 Candy Rox
Published April 17, 2013 5:00 AM
2 min read

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A15 Candy RoxHundreds of children could be found trading bagels for strawberries, or eggs for popsicles earlier this month at Candy Rox, 84 Purchase Street.

A15 Candy RoxHundreds of children could be found trading bagels for strawberries, or eggs for popsicles earlier this month at Candy Rox, 84 Purchase Street. These weren’t hungry youngsters. They’d merely caught the latest toy industry phenomenon: Yummy key chains.

 

Designed by Heidi Kenney, the colorful replicas of food, from breakfasts to desserts, was showcased at a party hosted by store owner Valerie Stone. Kenney made a special appearance to sign autographs. There was a crafts table where children could color the Yummy images, and larger-scale plush pillows and T-shirts.

 

The dessert line included pink cupcakes, cookies, brownies, hot chocolate, and key lime pie. Breakfast offerings include mini-croissants, toast with jelly, blueberry muffins, an egg, and pancakes. One girl at the “yummy trading party” bragged about having 56 yummies in her collection.

 

“The vibe was feel-good and happy all-day,” said store manager Aileen Ganz. “They sold like hotcakes. I’m not kidding.”

 

Stone said it was the largest event Candy Rox ever hosted, with as many as 400 youngsters showing up during the two-hour trading party April 6. “The place was packed,” she said. “It was very festive.”

 

They’re not quite rivaling the Beanie Baby culture, but Yummy Desserts are quickly gaining popularity in certain regions of the U.S., including Rye. “It’s really taken off in this zip code,” Stone said.

 

For more details about Yummy treats, go to www.mypapercrane.com.

 

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