By Caitlin Brown
“We would build a new home and people would want our house,” says Jen.
Over the years, having learned by doing — the construction, plumbing, electrical, HVAC, etc.— they realized there was a niche in custom-made cabinetry. Jen did renderings of what she wanted and then had the cabinets made. Often, what she received was not up to her standards. Today, the Howards have their own mill in Pennsylvania.
Based almost entirely on referrals and word of mouth, Jen has built a solid reputation building beautiful kitchens and cabinetry over more than a decade. Her company prides itself on innovative, functional, unique, and high quality custom cabinetry that stands the test of time. What’s more, is the service she provides for all aspects of the design process.
Jen works with architects, contractors (her husband among them), and designers, but also has her own in-house operation if a customer chooses to use just her services. She and her team like to work on projects from their inception to end.
The full-service design firm opened its showroom (just south of CVS on Boston Post Road) four years ago. Clients mostly arrange appointments in advance (especially if they want to see Jen who’s a busy woman and often out of the office on-site), but all are welcome to stop in and see a variety of cabinet designs, countertop materials, and hardware.
Everything JWH does is top-of-the-line in terms of materials and technology. Just recently, they acquired a CNC milling machine at their factory in Pennsylvania, which allows for greater production for high-end retail displays. Among their new clients are Michael Kors, Juicy Couture, and Steve Madden. How did these top designers learn about this Rye-based company? Word of mouth, of course — a company they had worked with doing build-outs recommended them.
Jen Howard, and her no-longer-little company, is thriving because of clients who appreciate the 25 years of background and experience she brings to their projects.
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