The Beauty Industry Is High on CBD
BY CAITLIN BROWN
CBD (Cannabidiol or Hemp oil, the non-psychotropic component of marijuana or hemp) has lost its taboo status and gone mainstream. If you haven’t seen it, you should get out more. It’s everywhere: tea, dog treats, spray tans, people food — all listing a range of health benefits that run the gamut.
When it comes to skincare, CBD is popping up as the superstar, active ingredient in beauty products galore: body lotions, facial oils, serums, toners, essences, face creams, and makeup. It’s being marketed as a natural solution for everything from acne to wrinkles.
While the actual benefits of CBD are still being debated, the oil has been confirmed scientifically as a rich source of vitamin D and helps with inflammation.
CBD presents itself as the perfect new, buzz-worthy ingredient for companies to build around for Eco-conscious customers increasingly concerned with ingredients, and what purpose they serve in the products they buy and ultimately put on their bodies — customers concerned whether ingredients stand to improve their health or are toxic for it.
So, what is this stuff really? CBD is basically a mixture of CDB isolate and an oil: hemp, olive, or coconut, to name a few. The name sounds naughty, but fret not. It will not get you high, as it does not contain THC.
It has been touted as “the argan oil of the future,” which certainly implies it has lasting power. But is it worthy of the hype? The levels of active ingredients in hemp are so low that, although CBD does offer benefits, studies have shown that the fatty acids and other nutrients in CBD can improve reduced barrier function, improve hydration, minimize moisture loss and decrease inflammation. It doesn’t stand up to other power-packed and proven skin savers like vitamin C, retinol, and hyaluronic acid. That said, it’s perfect when combined with them.
A side note: for some clarity, as I found it a bit confusing perusing the aisle of skin products touting hemp oil and CBD oil — they are not the same. CBD oil is richly concentrated in Cannabidiol, whereas hemp seed oil only contains trace amounts of CBD, if any.
The good CBD products out there are an amalgam of yummy ingredients for the skin to soak up. A few standout ones:
Cannuka Nourishing Body Cream: Brings the anti-inflammatory/skin-calming benefits of CBD, Manuka honey, and hyaluronic acid to make skin super soft.
Kiehl’s Cannabis Sativa Seed Oil Herbal Concentrate: Great product for acne-prone skin. Works instantly to calm and reduce redness thanks to CBD and green oregano oils. Massage a few drops onto freshly cleansed skin.
Herbivore Emerald CBD + Aptogens, Deep Moisture Glow Oil: The calming benefits of CBD and the moisture punch of Squalane, Meadow seed oil, and Borage seed oil — a trio that promises high-glow skin and all-day moisture.
Saint Jane Luxury Beauty Serum: It’s pricey, but OMG it is amazing. This serum feels like true pampering. It is infused with 500 milligrams of full-spectrum CBD to promote calm, glowing skin (fights inflammation and redness, which is great in the winter months especially). It is also loaded with delicious floral botanicals: sandalwood, rosehip, geranium, rose, and rosemary to balance, penetrate, brighten, and restore skin for a flawless complexion. It is worthy of its hype and the price tag.